Days
A small atelier
making slow shirts
in a fast country.
Studio, est. 2025
The Worst Company is a four-person embroidery studio at an undisclosed location, started by Void and Echo — two friends who'd rather hand-stitch one shirt for a long time than print a thousand for nobody.
We launch our first ready-to-wear drop on 18 June 2026: four embroidered tees, one hundred and twenty pieces, all stitched on a 1953 Cornely machine our grandmother used to call "the noisy uncle." This page is here to explain why.
“We named ourselves The Worst Company so the bar was on the floor and we could only go upward. So far, it's been working — mostly because nobody has dared to be worse than us.”
— Void & Echo, founders · letter to a friend, March 2025
How it began
An apology
that became a
company.
In the autumn of 2024, Rhea botched a wedding-gift shirt for her oldest friend: misspelled name, crooked hem, thread snapped on the second wear. She apologised by sending six more — each one a little better, each one signed with the date and a small confession of what she'd improved.
The seventh shirt was good. The eighth was given away to a stranger on the train to Margao because Rhea wanted to see what a person would say when handed a hand-stitched tee for free. (The stranger said: "this is the worst gift I've ever received, please send me three more.")
By early 2025 we were four — Rhea, her cousin Aman, a Cornely operator from Tirupur who goes by Stale, and a graphic designer from Lisbon known as Pixel who answered a Craigslist ad. We rented a one-room studio above a tile shop in a quiet lane, bought the noisy uncle off a tailor in Madurai, and started a list of four shirts that, between us, we thought worth making.
That list became the first drop. It launches on 18 June 2026. You can put your name on it from the home page. We promise nothing — except that the shirts will be slow, the thread will be real, and the company will, as ever, be the worst.
House rules
Four things
we won't budge on.
We are slow, opinionated, and have made every mistake at least once. These four we've stopped making.
N° 01
No prints, ever.
If it can be sublimated or screen-printed, we don't want it on a tee with our name. Chain, satin, or back-stitch — that's the whole alphabet.
N° 02
Sign every shirt.
Whoever stitches the final pass also signs the inside tag. The buyer knows the maker; the maker knows the buyer's name.
N° 03
Repair, never replace.
Any tee we've made, in any condition, comes back into the studio for restitch or repair, for the rest of our working lives.
N° 04
Small on purpose.
We will never employ more than twelve people, never run more than four drops a year, and never make more than 60 pieces of any one design.
4
People in the studio
120
Pieces in Vol. 01
90 min
Avg. stitch time / tee
1
Cornely from 1953
The studio
One room,
one machine,
seven windows.
A studio at an undisclosed address. Online · open 24/7. Tea always on.
The four of us
Who's actually
stitching.
We keep every face here withheld — the four of us and the founders alike. It's a small studio in a small place, and the people who stitch your shirt have lives, families, and quiet that we'd rather not trade for a portrait on a website.
Identity withheld
Void
Co-founder · Pattern
Designs every motif. Started on her grandmother's hand-frame at seven; switched to a Cornely at twenty-three.
Identity withheld
Echo
Co-founder · Operations
Sources the blanks, runs the books, manages shipping. The only one of us with a working knowledge of GST.
Identity withheld
Stale
Lead stitch
Twenty-one years on Cornely machines, six of them in Tirupur. The fastest hands in the studio. Signs more than half our tags.
Identity withheld
Pixel
Design · Identity
Drew the wordmark, runs the website, takes every studio photograph. Came to Goa for a month in 2025 and forgot to go home.
Said about us
Press
& mentions.
The Voice
of Fashion
"A studio betting that the future of small fashion isn't faster — it's slower, signed, and probably from Goa."
March 2026 — Profile
Are.na
Annual
"The most-saved channel of the quarter was a folder of Void's pencil drafts for a label nobody had heard of."
Feb 2026 — Editor's pick
Verve
Magazine
"If you put Bode and Cottonworld in a kiln, you would almost get The Worst Company — though they would, of course, prefer you didn't."
Jan 2026 — On the radar
Mid-day
"Four people, one machine, a wall of mistakes. Goa's quietest fashion launch is also its most over-subscribed."
Dec 2025 — Style desk
Get in touch
Write to us.
We write back.
One inbox, one human reading it (usually Aman, sometimes Rhea on Sundays). Average reply time: a day and a half.
Email
founder@theworstcompany.in
For everything — orders, press, hellos, complaints, marriage proposals.
Call
+91 99718 13098
Studio line. We'll usually let it ring twice while we get off a machine.
Vol. 01 — The Stitch Issue
Launching
18 June 2026.
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