The first
drop.
120 / 120reserved units
We started a clothing
brand on a bad bet.
The bet was this: that in a world drowning in printed tees, twelve people would care about a shirt stitched by a hand they could write back to. Eight months later, we have a studio in Goa, three machines older than I am, and a wall of failed samples we cannot bear to throw out.
Every piece is chain-stitched on a 240gsm cotton blank, finished with a hand-signed tag, and shipped in a recycled cotton wrap. Nothing here is fast. Nothing here is cheap. We think you'll like that.
Stitched,
not printed.
Each piece passes through three pairs of hands before it earns a number and your name on the tag.
Drawn on paper.
We start with a pencil sketch and a one-line idea. No mood boards, no AI. If it doesn't survive a week on the studio wall, it doesn't make the drop.
Set on a Cornely.
The pattern is transferred to a 240gsm cotton blank and run through a 1953 Cornely chain-stitch machine. Average run time per shirt: 90 minutes.
Signed, numbered.
Each shirt is hand-washed, pressed flat, tagged with its number out of 120, and signed by whoever stitched it. Shipped in a recycled cotton wrap.
Be on the
list for the
first drop.
120 pieces, 4 designs. The waitlist gets first access 24 hours before public release, plus a one-page letter from the studio on launch morning. We do not send anything else.